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Bottom of the Scottish Premiership and now out of Europe, Heart of Midlothian's miserable season is showing no sign of any sort of improvement.
In fact, it is getting even worse.
For a team that finished a comfortable third in the league last season, it has been a desperate first half of the campaign for the Jambos.
Steven Naismith paid the price for the poor start, but his replacement Neil Critchley has failed to convince Hearts fans he is any better.
His appointment was aided by the partnership with Jamestown Analytics, a successful arm of the company that has guided Brighton to the upper echelons of the Premier League.
It looks a promising alliance, but results have remained poor and now the heat is on chairwoman Ann Budge as well as director of football Graeme Jones and chief executive Andrew McKinlay.
We asked Hearts fans for their reaction after the dispiriting draw against Petrocub that led to their European exit. This is just a taste of their views...
'This is all on the board'
Steven: This is the biggest January transfer window in Ann Budge's tenure. The board have harped on about Jamestown Analytics for months now. They are going to have to use it now, they are going to have to shelve all the vanity projects and spend on the men's first team or we are going down.
Garry Finlayson: Worst team for years. This has been coming from way back. They rode their luck on numerous occasions last year when they weren't the better team but Shankland was red hot. They were awful, but then go and buy duffers from lesser teams.
Michael Gallagher: Change needs to come right at the top at Hearts. For a club with 15,500 season ticket holders, sold out hospitality every home game, millions donated by benefactors and several million from the last three years of European football to be sitting bottom of the league and out of Europe to a pub team... heads need to roll now.
Stephen Strachan: This is all on the board. Years of mismanagement, a complete lack of identity, and a culture of accepting mediocrity. Why is Budge still there? She will have overseen three relegations in 10 years! All ego, no acceptance of any responsibility. Please just go.
Simon Hamilton: Ann Budge and the board are overseeing another season of failure. Poor management choices, poor purchases in the transfer market and the continued selection of players who just aren't good enough.
Chris Donald: Sack the board. Andrew McKinley is out of his depth. He lacks the knowledge and experience to be in this position and has cost us hundreds of thousands - if not millions - this season. He appointed a manager with no experience in top-flight football and the results are showing for all to see. Relegation favourites from here on.
Anonymous: Ann Budge needs to walk away. The football side of the club is an embarrassment. The worst squad of players since our last relegation. We're a soft touch with contracts, handing out deals to injury-prone and under-performing players.
'Critchley is totally out of his depth'
Pete: Nice hard-working guy or not, Critchley is way out of his depth and incapable of setting up an effective unit. The players are performing way below capability and need to get their heads together. The analytics are a mirage which won't identify any gems that we can afford - for example, hiring another frequently sacked out-of-work manager.
Raymond Stephenson: Neil Critchley is totally out of his depth. I don't understand why he was given the job in the first place. Throwing two teenagers in for such a crucial game lacks comprehension which emphasises my first statement. But in saying that there are quite a number of players who are simply not up to the standard required and drastic changes need to be made.
Terry Donaldson: Could do with Gary Locke back in charge. Spoke to him in Copenhagen - he could get the players ticking until the end of the season.
Steve: Devlin and Tait in midfield - we never stood a chance. No pace and poor distribution, easily brushed aside. Pointless crosses into their box but nowhere near a Hearts player. Struggling to beat a poor side that is bottom of the 26 teams. The manager's tactics and selections are baffling. No matter who we sign, relegation beckons. CEO must go!
Bob Todd: Shambolic defending, a late penalty, and no fight when it mattered. The boos and chants said it all. It's like a nightmare we can't wake up from. Where's the ambition? Where's the pride? It's heartbreaking to watch. Critchley seems out of his depth and the board are incapable of hiring the right players and staff. It's time for Budge to go.
Paul Barrow: Critchley is a woeful coach,. He has been far too defensive with all his clubs, always bigging up the opposition before a game.
Michael Kneale: Neil Critchley's obsession with playing 'tippy tappy' football like Liverpool will be his downfall. He expects mediocre players, with inferior ability to play the trendy 'playing from the back' style. If he doesn't change he will be sacked.
'It's the players, simple as that'
Steven Robertson: Absolutely embarrassing. The board need to resign, do it with dignity. Clearly have absolutely no idea about football. Thanks for saving the club, but it's now time to step aside and let folk that actually know about football run the club. As for Critchley, I feel for the lad. Left with a squad full of players with no use. He will need a couple windows
Tom Bennett: Critchley has inherited a bunch of chicken-hearted players who look like the world is against them. Not one of them has the guile to step forward and be a leader. Shankland doesn't want to be a Hearts player and most of the others just aren't good enough to be at a big club. No manager can turn this lot into winners.
Anonymous: It's the players, simple as that. We need at least four or five replaced - not technically good enough and the board need to back the manager with no hesitation. I am fed up hearing that they finished third in a canter. Truth is, if it was not for Shankland's goals we were a bottom-six team. What we are seeing now has been three years in the making
Kevin Sutherland: The core of this team were there when Robbie Neilson got sacked and were there when things turned bad for Steven Naismith. Now? They are still there - and there should be one massive clear out before Neil Critchley suffers the same fate. The board also have to release funds for the manager to do this, no more projects or has-beens.