Naked Attraction London bus ads to be removed

"Creepy" advertising on the sides of some London buses will be removed, Transport for London (TfL) has said.

TfL, Channel 4 and the Global media group were criticised on social media for the campaign, which included a suggestion the person in the top front seat "loves being naked".

The advert was described as "tone deaf" by many, with others saying it put passengers at risk of sexual assault.

There were also concerns children could be in the indicated seats.

Writer Tracy King raised the issue on Twitter, saying: "What the hell is this creepy bus ad? You can't just label non-consenting passengers like that. Does @Channel4 not know how many sexual assaults take place on buses?"

Ms King added: "The bar shouldn't be this low but can ad agencies perhaps start with 'does this concept afford the bus user basic dignity, privacy and autonomy?'".

A TfL spokesperson said the organisation works to ensure public transport is a safe environment "and any report of sexual assault or inappropriate behaviour is investigated and treated extremely seriously.

"We have reviewed the ad campaign and decided that it should not continue to run on our bus network. It will be removed as soon as practicable."

Naked Attraction is a dating show on Channel 4, where nude participants are viewed by a potential date, who selects a companion and also strips.