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Amazon is increasing pay for its British workers again as it struggles to recruit amid a labour shortage.
The online shopping giant said that from April, its minimum starting wage will rise to between £11 and £12 an hour, depending on location.
It comes a week after Amazon staff in Coventry went on strike demanding higher wages that keep pace with the soaring cost of living.
Companies including Costa Coffee and Tesco have also been putting up pay.
Amazon's latest increase will take effect as new national living wage rate comes in. It is set to rise 9.7% to £10.42 per hour for people over 23.
An Amazon spokesperson said: "We regularly review our pay to ensure we offer competitive wages."