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Jacqueline Gold, the boss of the lingerie and sex toys chain Ann Summers, has died aged 62.
The businesswoman died on Thursday evening after seven years of treatment for breast cancer.
Ms Gold is credited from transforming the firm from four backstreet shops into a multi-million pound business with outlets across the UK.
She was made a CBE in 2016 for services to entrepreneurship, women in business and social enterprise.
A statement from Ms Gold's family said: "It is with unspeakable sadness that Ann Summers confirm our amazing executive chair Jacqueline Gold CBE passed away yesterday evening with her husband Dan, daughter Scarlett, sister Vanessa, and brother-in-law Nick, by her side.
"She was... an activist for women in business, and championed female entrepreneurs with the ambition to better the working environment for women."