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Channel 4 stars Matt Lucas and Kirstie Allsopp are among the figures who have raised concerns about the government's plan to privatise the broadcaster.
Culture Secretary Nadine Dorries tweeted on Monday that "government ownership is holding Channel 4 back".
She said selling it to a private owner would give it "the tools and freedom to flourish and thrive as a public service broadcaster long into the future".
But Allsopp described her argument as "a load of utter twaddle".
The Location, Location, Location host tweeted: "C4 was set up to foster the British film & TV industry and it has done that job admirably."
Let’s just get this out of the way, LLL makes a fortune for C4, shows like mine are very unlikely to be axed, it’s news & current affairs, and cutting edge dramas which are likely to be thinned out. Profit will be king and the passion & inclusion of Channel 4 will be lost. https://t.co/8wPGn1fo2r
— Kirstie Allsopp (@KirstieMAllsopp) April 4, 2022The BBC is not responsible for the content of external sites.View original tweet on Twitter
Great British Bake Off co-host Lucas tweeted a link to a petition that claims privatisation would "seriously undermine programming aimed at all the communities, across generations, that make up this country".
However, Channel 4 News' new main anchor Krishnan Guru-Murthy pointed out that "editorial independence and funding of news can be ring-fenced" if the government wishes.
For clarity as some facts are being muddled : Channel 4 is state owned but commercially funded by ads and doesn’t get public money. A sell off requires MPs to vote for it. The editorial independence and funding of news can be ring fenced in a sale if govt wants (as sky news)
— Krishnan Guru-Murthy (@krishgm) April 4, 2022The BBC is not responsible for the content of external sites.View original tweet on Twitter
Channel 4 is currently publicly-owned but funded by adverts. It commissions all its programmes from independent production companies rather than making them itself. Privatisation would see it sold to a private company.
Ms Dorries said "government ownership is holding Channel 4 back from competing against streaming giants like Netflix and Amazon".
She said the proceeds would be put "into independent production and creative skills in priority parts of the country".
In response, Channel 4 said the decision to move forward with the sell-off was "disappointing" and ignored "significant public interest concerns".
The channel's former head of news and current affairs, Dorothy Byrne, told BBC Radio 4: "The argument doesn't stack up because Channel 4 is not there to compete with Netflix and Amazon.
"It is there to provide a public service to the people of Britain with really important programmes like Channel 4 News or Unreported World, which Netflix or Amazon would never make."
She told the Today programme that "if you wanted to support independent production companies, you would invent Channel 4, which is exactly what Margaret Thatcher did".
One of Ms Dorries' predecessors as culture secretary, fellow Conservative MP Jeremy Hunt, said he was not in favour of the privatisation.
"As it stands, Channel Four provides competition to the BBC on what's called public service broadcasting - the kinds of programmes that are not commercially viable - and I think it'd be a shame to lose that," he told Sky News.
Shadow Culture Secretary Lucy Powell told the Today programme that privatisation "doesn't make sense" and will do "a great deal of damage to jobs and opportunities in the creative industries".
Some programme and film-makers flagged up times when Channel 4 had supported them.
Apart from all the documentary & film makers, most of us in comedy had our first TV gigs on @Channel4 before the BBC hired us. Someone else would definitely have been in Jonathan Creek and probably QI, if I hadn’t been on C4 first. It’s ours, why sell it? We must be really skint.
— Alan Davies (@alandavies1) April 5, 2022The BBC is not responsible for the content of external sites.View original tweet on Twitter
#Channel4 @Film4 supported UK cinema for years, personally they financed or screened my short films: The Sheep Thief, Hotdog, my London Olympic film The Odyssey. financed my 1st feature The Warrior (winner 2 BAFTAs), Far North, put £ into Oscar winning AMY, DIEGO MARADONA, LAIKA
— asifkapadia (@asifkapadia) April 4, 2022The BBC is not responsible for the content of external sites.View original tweet on Twitter
The bbc and other mainstream broadcasters wouldn't touch my argument on empire. Channel 4 did. This is about shutting down debate. From the self-proclaimed defenders of free speech. Like all their culture wars, it is doomed in long term to failure.
— Sathnam Sanghera (@Sathnam) April 4, 2022The BBC is not responsible for the content of external sites.View original tweet on Twitter
But Conservative MP Damian Collins, former chair of the House of Commons digital, culture, media and sport select committee, said he supported privatisation because the channel's spending on programme-making had declined in recent years.
"If we do nothing in a landscape where traditional broadcasters have got declining incomes, declining amounts of money they can spend making new programmes, will Channel 4 be sustainable? For me, that's the test.
"Actually, private ownership and the injection of money that could come from that could be good for making Channel 4 sustainable long term and then, as a consequence, excellent news for the UK production sector."
Former Sun editor and talkSPORT founder Kelvin McKenzie welcomed the plan.
So pleased to learn that @Channel4 is to be sold for a handy £1billion. I'm sure you share with me the sadness at @Channel4News staff having to take CVs to the job centre and being told there are no vacancies for lefty dimwits wanting £150K-a-year before getting out of bed.
— Kelvin MacKenzie (@kelvmackenzie) April 4, 2022The BBC is not responsible for the content of external sites.View original tweet on Twitter
GB News presenter Dan Wootton tweeted that the sale of Channel 4 was "not before time".
Plans for the sale, on which there has been a public consultation, will be included in May's Queen's Speech.