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Borthwick's side, without their British and Irish Lions, won twice in Argentina last summer to seal a series victory, extending their winning run over the Pumas to five matches.
Their record - one win in the past 16 meetings with England - needs to improve if they want to become a regular top-four side.
They welcome England to Estadio Unico Madre de Ciudades, where they have played twice at the 30,000-capacity stadium, which opened in 2021, and won both matches, against Scotland and South Africa.
"It's very close to Tucuman, which is a huge rugby province. I'd expect a proper rugby crowd," the 48-year-old added.
"Hopefully, if we give them a reason to shout and sing, Argentinians are Latin people - we make noise and we love supporting our teams. Hopefully it'll be a noisy crowd."
The last meeting between the teams, in November, ended in a heated exchange, with Contepomi calling England flanker Tom Curry, who is on the bench for Saturday's game, a "bully" who swore at him and pushed him in the tunnel at Allianz Stadium.
The former 87-cap fly-half described the game as one of the "big rivalries" for his side, but not because of any off-field altercations.
"Tom Curry is a world-class player. That's the only thing I can say," Contepomi added.
"If I said something that hurt or offended him, I apologise publicly. But I have nothing against him.
"There was an incident in the heat of the moment, but I don't take it personally and I don't want to make anything personal with Tom because I'm sure he's a great lad as well."
Given a bid to host the 2035 Rugby World Cup is being pressed forward by Argentina, the nation's love for the sport could explode.
More wins over England will also help.

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