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Manchester United have ended their interest in Bologna's Marko Arnautovic.
It is understood United pulled out due to a combination of Bologna's growing transfer fee demands and the negative reaction to the proposed move.
The club did receive complaints but said that is not in itself why they decided against the move.
Ten Hag dismissed talk of potentially signing the 33-year-old former West Ham United and Stoke City forward after the 2-1 defeat by Brighton in Saturday's Premier League opener.
Midfielder Christian Eriksen started the game at Old Trafford in a false nine role.
Striker Anthony Martial was ruled out by a hamstring injury and Cristiano Ronaldo was not deemed fit enough to start after playing for only 45 minutes during pre-season.
Austria international Arnautovic scored 43 goals in 184 games in the Premier League between 2013 and 2019.
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