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Parcel firms will be expected to improve how they handle complaints under new proposals aimed at improving customer service.
Regulator Ofcom said nearly two-thirds of customers it surveyed in January had suffered problems with deliveries.
When things go wrong, such as parcels being lost, customers often have problems resolving complaints, it said.
Deliveries have grown significantly in the pandemic driven by rapid growth in online shopping.
Ofcom said parcel deliveries were "increasingly important" to people's daily lives.
"We're planning to strengthen our rules to make sure people are treated fairly by delivery firms.
"If we don't see significant improvements in customer service, we'll consider enforcement action or tighten regulations further," said Lindsey Fussell, Ofcom's networks and communications group director.
Under the new proposals, customers must be:
- told who to contact, and what channels they can use to make a complaint;
- told what the complaint process will be, and how long it will take to resolve;
- dealt with by staff who have received appropriate training.
English (US)