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Peloton shares have plummeted following a report that it has been slowing - and in some cases halting - production of its pricey exercise machines.
The company, which saw demand soar during the pandemic, is now stuck with a glut of bikes and treadmills, CNBC reported, citing internal documents.
Investors sold off shares at the sign of waning popularity, forcing the firm's stock price down more than 20%.
Peloton did not immediately respond to a request for comment from the BBC.
The firm had struggled to keep up with orders at the start of the pandemic.