Supermarkets told to make pricing clearer to help shoppers

Supermarkets have been told to make their pricing clearer to help shoppers find the best deals.

The Competition and Markets Authority (CMA) said unclear pricing could be hampering people's ability to compare products.

The CMA said retailers should "make the necessary changes or risk facing enforcement action".

It also called on the government to bring in reforms to tighten the law.

The watchdog's findings follow a review into how grocery retailers display unit pricing information in-store and online.

The CMA said: "We've found that not all retailers are displaying prices as clearly as they should, which could be hampering people's ability to compare product prices.

"We're writing to these retailers and warning them to make the necessary changes or risk facing enforcement action."