Warning to 100 funeral directors over price lists

One hundred funeral directors face the threat of being named and shamed if they fail to improve the transparency of their prices.

A letter from the UK's competition authority warns them to improve after being found not to be complying with new rules on price lists.

Consumer group Fairer Finance said it was "no surprise" that some funeral directors were failing.

It wants the Competition and Markets Authority (CMA) to firm up the rules.

Funeral directors in England, Wales and Northern Ireland are unregulated, with anyone able to set up in the trade. Those in Scotland are regulated.

In 2020, the CMA ordered that funeral directors and crematorium operators:

In its first review of those rules, the CMA said that price rises had stalled, with firms charging an average of just over £2,600 for funeral services.

However, it said that 100 funeral directors - amounting to 5% of the sector - appeared not to be keeping to the rules on price transparency and it would be writing enforcement letters to those businesses.

If they failed to improve, then they would be named and shamed by the CMA, and face legal action to ensure they complied with the rules.

"Losing a loved one is one of the most difficult experiences anyone can go through - so it is particularly important that funeral providers give their customers all the information they need," said Adam Land from the CMA.

"We are now ramping up enforcement action to ensure that the minority of funeral providers who are breaking the rules by not being open with bereaved families will face the consequences."

Fairer Finance said that the rules themselves failed to go far enough.

The consumer group's founder, James Daley, said: "It is no surprise that some are failing to abide by the rules."

But he said the CMA should revisit the idea of price controls - something the authority temporarily ruled out owing to the impact of the Covid pandemic on the sector.

He said funeral prices, and profit margins, were still too high and more should be done to bring them down.

Price lists were often difficult to find on providers' websites, and commonly long and complex - making it difficult for grieving families to calculate the total bill, he added.

Pre-paid funeral plans are regulated by the Financial Conduct Authority.

There is a state safety net, the Funeral Expenses Payment, available to people in England and Wales on certain benefits, but critics say it still leaves a shortfall that has to be picked up by families. It also operates in Northern Ireland, but is claimed differently.

Tips when paying for a funeral in advance:

Source: Funeral Planning Authority