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The Welsh Rugby Union has outlined its five-year plan for the future of the game in Wales.
Fittingly during a general election, the governing body has unveiled what is, in effect, its manifesto for rebuilding the national sport.
New chief executive Abi Tierney said the WRU aims to improve the men's and women's national teams as well as the regions, increase participation in the community and women's game and improve the game's finances.
However, the exact detail of just how it will achieve their "ambitious mission" is not expected until October.
At a Principality Stadium briefing on the 25th anniversary of the first game at the venue, Tierney and chair Richard Collier-Keywood spelt out the WRU's financial difficulties.
They said the union has been operating well beyond its own means with an annual deficit of £15m as it struggles to pay off £20m of debt, largely blamed on Covid.
There was a feeling of regret that the previous WRU regime had sold some of its share of United Rugby Championship (URC) and Six Nations media rights.
They also confirmed there is a £35m funding gap for the regions over the next five years, putting the future of all four regions in doubt.
"When I came in, it struck me that we're not running rugby as a business," said Tierney, who took over her role in January.
"We are spending too much money and we can't survive with the way we are going now
"So we are going to have to make some hard decisions to get some sound financial foundations."
Cardiff, Dragons, Ospreys and Scarlets saw their funding slashed by £2m each last season and will see it cut further to £4.5m for 2024-25.
But the WRU anticipates each team requires a further £2m each year to be competitive.
"The level of investment required to make four regions significant and we have a significant gap to close," said Tierney.
"There are ways to address that, by growing income and restructuring the debt because the interest is expensive. But if we can't do that, then perhaps we need to look at the regional structure.
"That could involve looking at different funding models, of two having more money than the other two, or three and one, but the priority is closing the gap."
Tierney's appointment was prompted by the scandal of a BBC Wales investigation into allegations of sexual misconduct.
An independent review later found aspects of the WRU's culture were sexist, misogynistic, racist and homophobic.
On the pitch, Welsh rugby has also endured its worst season in decades with both the men's and women's national teams bottom of their respective Six Nations and the regions struggling to compete in the URC with only Ospreys making the playoffs.
Saturday's defeat by South Africa was the seventh successive loss for Warren Gatland's side, his worst run as Wales head coach.
"At the heart of this strategy is success on the field," said Tierney.
"That drives ticket sales, brings sponsorships and that money funds the rest of the game, which provides the foundation for the professional game.
"Every element of this strategy needs to work for success on the pitch.
"We will never be the biggest or richest rugby nation but we can be the smartest and hopefully this strategy will help us all fall back in love with the game."