WSL agrees new £45m sponsorship deal with Barclays

A new three-year agreement has been reached with Barclays to remain the title sponsor of the Women’s Super League and Women’s Championship.

The deal is understood to be in the region of £15m a year, including investment and marketing, double the previous arrangement which runs out at the end of this season.

It is the first major contract secured by the WSL’s new takeover company, Women’s Professional Leagues Limited (WPLL).

Barclays became the title sponsors in 2019 and the renewal is said to be the biggest deal in women’s domestic football.

There has been a continual increase in viewing figures and attendances across the WSL over the past few years.

WPLL chief executive Nikki Doucet said: "Barclays has been a leading light when it comes to supporting women’s football and they become a founding partner for WPLL as we embark on a transformational journey to grow the game.

"This record multi-year investment demonstrates long-term commitment and is important because it provides positive endorsement and increased support for what we are trying to accomplish."

Barclays has also extended its partnership with the Premier League, agreeing a new four-year deal.